Role Description

This is a full-time on-site role as a Social Media Marketing Specialist at Raize. The Social Media Marketing Specialist will be responsible for managing and executing social media marketing campaigns, creating engaging content for social media platforms, implementing digital marketing strategies, and communicating with clients to understand their marketing needs and goals.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Experience in Digital Marketing and Marketing
• Strong communication and interpersonal skills
• Creative thinking and ability to generate innovative ideas
• Ability to analyze and interpret social media data and metrics
• Knowledge of current social media trends and best practices
• Experience using social media management and analytics tools
• Experience in graphic design and video editing is a plus
• Bachelor's degree in Marketing, Communications, or a related field

Responsibilities

• Developing social media content plans
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Managing a high volume of client requests
• Developing and managing social influencer programs and attending social influencer events
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Preparing monthly reports on social media marketing efforts
• Suggesting recommendations to adjust the social media marketing strategy for optimal results
• Staying up to date on best practices and emerging trends in social media
• Performing other duties when needed