One of our clients is seeking a Director of Marketing Strategy to develop, implement, and lead the company's overall marketing strategy. This senior leadership role involves collaborating with cross-functional teams, managing a marketing team, and driving long-term growth and brand positioning. The role leverages data, market research, and industry insights to inform marketing initiatives, align them with business objectives, and deliver measurable results.
Key Responsibility Areas:
- Develop and Implement Marketing Strategy:
- Lead the development of the company's marketing strategy in alignment with the overall business goals and objectives
- Identify key market opportunities and target audiences to drive brands awareness, customer acquisition, and retention
- Define strategic objectives and measurable KPIs for marketing initiatives
- Drive innovation in marketing strategies by staying informed on industry trends, emerging technologies, and competitor activities
- Cross-Functional Collaboration:
- Work closely with other departments (Sales, Product, Operations, etc.) to ensure marketing strategies are aligned with business needs
- Collaborate with creative, digital, and content teams to develop compelling campaigns
- Partner with the data analytics team to track, measure, and optimize marketing effectiveness
- Brands Development and Positioning:
- Lead brands development and positioning efforts to ensure consistency and clarity across all marketing touchpoints
- Drive efforts to strengthen the company's value proposition and competitive positioning in the market
- Marketing Campaigns and Execution:
- Oversee the design, execution, and management of marketing campaigns across multiple channels (digital, print, events, etc.)
- Ensure campaigns are strategically aligned with the company's growth objectives and deliver ROI
- Leadership and Team Management:
- Lead, mentor, and manage the marketing strategy team, fostering a high-performance culture
- Develop team capabilities, ensuring they have the resources and skills needed to execute successful marketing strategies
- Market Research and Insights:
- Conduct and analyze market research to understand consumer behavior, industry trends, and competitive landscape
- Provide actionable insights that influence strategic marketing decisions and customer engagement
- Budget Management and Resource Allocation:
- Manage the marketing budget and allocate resources effectively to maximize ROI
- Monitor and report on marketing spend to ensure it aligns with strategic goals and delivers measurable results
- Performance Measurement and Reporting:
- Track, measure, and report on the performance of marketing strategies using key metrics (e.g., ROI, engagement, conversion rates)
- Make data-driven recommendations for continuous improvement
- Innovation and Continuous Improvement:
- Foster a culture of innovation within the marketing team, encouraging experimentation with new channels, tactics, and technologies
- Regularly assess and refine the marketing strategy to ensure it adapts to changing market conditions and evolving customer needs
Requirements
- Bachelor's Degree in Marketing, Business, Communications, or related field (Master's degree preferred).
- 10 years of experience in marketing, with at least 3 years in a senior strategy or leadership role.