Job Description:

Job Title: Media Buyer/Planner, Media, Carat, dentsu, Lebanon

Work Location: Beirut, Lebanon

Job Level: Executive

Job Type: Full-time (Remote)

About dentsu international:

We empower the world’s leading brands to create better creative and customer experiences with a focus on digital and creative transformation. We are champions for innovative marketing success across a diverse portfolio of fortune 100 companies, leading organisations and clients across key iconic brands advertising globally to maximise the value of our customer portfolios to drive hyper-personalised marketing and creative strategies

Our combined strengths in creative excellence, customer digital transformation, media and enterprise marketing technology drives our competitive advantage. This includes a wide range of services to clients across media, advertising creative, PR, television format production, sports stadium adverting, talent and influencer engagement, app and website development, game development, programmatic advertising, IT consultancy, and data products, analytics and insights.

You can learn more about us here: https://www.dentsu.com/ae/en

Your role:

The Media Planner is an important member of a broader Strategy team, which pursues and activates against meaningful insights with the goal of driving measurable results. The Media Planner’s key skills-set includes deep analytical skills, math proficiency, significant creativity, a solid understanding of consumer behaviour, strong attention to detail.

Your key responsibilities:

• Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
• Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
• Work closely with account, creative, consumer insights and other senior media partners.
• The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers.
• Develop multi-media media plans
• Present plans to the client brand group, with assistance where necessary of more Sr. media team.
• Maintain strong relationships with media suppliers and stay abreast of market conditions.
• A firm understanding of marketing objectives and strategies, the consumer – product relationship, creative strategy and consumer – media relationship.
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives
• Utilization and knowledge of syndicated media, research, and other data resources
• Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
• Good understanding of client’s business and competitive landscape
• Active participation in account status meetings.
• Preparation of client media performance documents
• Engaged in optimization of online campaigns. Maintains vigilance around vendor commitment
• Active participant to the overall billing process - responsible for collecting and inputting data
  
  
  

Skills and Qualifications:

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• 1-2 years in media agencies
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiating
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
  
  
  

What can we offer you:

• Agile and Flexible working hours
• Hybrid work system (remote friendly)
• Internal mobility and regional exposure across MENA
• Highly diverse, multicultural & collaborative team spirit
  
  
  

Dentsu International is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you!

What's happening next?

Our recruiters will review your application. If your profile matches our business requirements, we will make sure to get in touch with you within two weeks from now.

Location:

Beirut

Brand:

Time Type:

Full time

Contract Type:

Permanent