Job Scope

The Senior E-commerce Specialist is responsible to manage and optimize the technical and operational aspects of the e-commerce platform. In addition, the Senior E-commerce Specialist should ensure the seamless launch and testing of new features, maintain accurate product catalogs, and drive growth through effective Search Engine Optimization strategies.

Key Activities and Responsibilities

General

• Achieve the e-commerce KPI’s to meet the department’s goals and key priorities
• Introduce business solutions and new ideas aiming to enhance the daily operations processes as needed

Technical Management and Feature Development

• Collaborate with developers and vendors to implement, test, and launch new platform features
• Identify and troubleshoot technical issues, ensuring minimal downtime and disruptions
• Conduct quality assurance (QA) testing to ensure platform updates and new features function as intended

Product Catalog Maintenance

• Manage the product catalog while ensuring that all product information (descriptions, images, prices, and inventory) is accurate and up to date
• Optimize product listings to enhance visibility and conversion rates
• Implement bulk updates and imports using tools or scripts when necessary

Search Engine Optimization (SEO)

• Develop and execute SEO strategies to improve organic search rankings and drive traffic
• Conduct keyword research, optimize metadata, and ensure SEO best practices are applied to product pages and content
• Monitor SEO performance metrics and implement continuous improvements

Performance Analysis and Reporting

• Analyze website performance using analytics tools to identify areas for improvement
• Generate reports on key metrics such as traffic, conversion rates, and sales trends
• Provide actionable insights to optimize the customer journey and drive revenue growth

Platform Optimization

• Work on improving site speed, responsiveness, and overall performance
• Implement UX/UI best practices to enhance the user experience
• Stay updated on e-commerce platform advancements and apply relevant updates

Collaboration and Project Execution

• Collaborate with the marketing team to align e-commerce strategies with broader digital campaigns
• Support cross-functional projects, such as platform migrations or integrations with third-party tools

Stakeholders Relationship

• Maintain effective coordination with different stakeholders for successful initiatives and results
• Build strong relationships with internal departments and ensure continuous communication
• Ensure continuous coordination and smooth interaction with the e-commerce team for better results and achievements

Others

Ensure compliance with authority matrix, code of conduct and ABC policies and procedures

• Remain up to date with the latest developments and best practices in the field

Perform other job-related duties as assigned based on business needs

Qualifications and Requirements

• Education: Bachelor’s degree in Marketing & Advertising or equivalent
• Certificates: Digital Marketing/ Google ads certificate is a plus
• Knowledge and Experience: 5+ years
• Other Requirements:
• Excellent Interpersonal skills
• High ethical values
• High sense of confidentiality and strong work ethic
• Ability to cope with pressure
• Ability to focus and concentrate over long periods
• Able to react quickly
• Attention to details
• Professionalism in appearance