J Consult is a premier HR and Recruitment consultancy agency. We are currently partnering with a distinguished client to recruit an experienced CMO for their operations in Beirut, Lebanon.

PLEASE READ CAREFULLY BEFORE APPLYING.

Job Summary

A pioneering fintech company, is seeking a visionary Chief Marketing Officer (CMO) to lead its marketing efforts. The ideal candidate will be responsible for creating and executing a comprehensive marketing strategy that encompasses online and offline channels, ensuring alignment with the company’s business objectives. This role requires a dynamic leader capable of managing a team, coordinating with external agencies, and building strong partnerships to drive brand growth, user acquisition, and market penetration.

Key Responsibilities

Strategic Marketing Leadership:

• Develop and implement a holistic marketing strategy across all online and offline channels.
• Collaborate with executive leadership to align marketing goals with the company’s vision and objectives.
• Drive brand positioning, awareness, and loyalty in the fintech space.

Team Leadership and Management:

• Build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and innovation.
• Set clear goals and KPIs for the team, ensuring consistent evaluation and optimization of performance.

Agency Coordination and Oversight:

• Act as the primary liaison with the agency handling content development, media buying, and analytics, ensuring alignment with the company’s marketing objectives.
• Oversee the creation of compelling campaigns, including social media, print, and digital advertisements.

Social Media and Digital Marketing:

• Oversee all social media accounts, ensuring consistent brand messaging and high engagement levels.
• Approve content calendars, campaigns, and strategies for platforms like TikTok, Instagram, Facebook, and LinkedIn.
• Monitor analytics to measure the success of digital initiatives and adapt strategies accordingly.

Partnerships and Stakeholder Engagement:

• Lead the development of strategic partnerships with agents, merchants, and corporate clients.
• Negotiate and manage marketing collaborations and sponsorships that enhance brand visibility and user acquisition.
• Coordinate with internal teams, external partners, and stakeholders to ensure seamless execution of marketing initiatives.

Offline Marketing and Events:

• Oversee the planning and execution of offline marketing campaigns, events, and activations.
• Represent the brand at industry events, conferences, and networking opportunities.

Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Analyze ROI and performance metrics for all marketing expenditures, optimizing investments. Market Insights and Innovation
• Conduct market research to stay ahead of industry trends and consumer behavior.
• Drive innovation by leveraging emerging marketing technologies and tools to enhance brand reach and engagement.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• 10+ years of experience in marketing, with at least 5 years in a leadership role, preferably in fintech or a related industry.
• Proven track record of managing marketing teams and driving successful campaigns across digital and traditional channels.
• Exceptional leadership, communication, and interpersonal skills.
• Strong experience in social media management, agency coordination, and partnership development.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Knowledge of the fintech industry and a deep understanding of digital wallets and financial services is a strong advantage