Job Description

Roles & Responsibilities

During your tenure as a Manager - Eminence, Media & Digital Marketing - Middle East, you will lead the strategy, governance, and continuous improvement of Deloitte s digital platforms and experience - primarily Deloitte.com, intranet, microsites, and the supporting measurement and optimization ecosystem. You will partner with Growth and business stakeholders to translate priorities into scalable digital roadmaps, ensure best-in-class UX and SEO performance, and drive adoption of digital tools and standards across the region.

Key responsibilities

Digital platform leadership & governance

• Own the regional roadmap for external and internal web platforms (Deloitte.com, intranet, microsites), ensuring alignment with Growth priorities and global standards.
• Establish and enforce governance for UX, content quality, accessibility, SEO, tagging/measurement, and release management.
• Lead stakeholder planning sessions to translate annual/quarterly business plans into digital experience initiatives and measurable outcomes.

Web strategy, UX & conversion optimization

• Drive user-centric improvements (navigation, content structure, personalization, CTAs) to improve KPIs such as engagement, bounce rate, scroll depth, downloads, and conversions (e.g., RFP submissions).
• Lead content audits, information architecture improvements, and experience enhancements across priority pages and journeys.

Web transformation & projects

• Manage modernization and migration initiatives for intranet/extranet and key web properties that happen every other year, including requirements gathering, vendor/global coordination, change management, training, and post-launch stabilization.
• Oversee site upgrades, product releases, and technical maintenance in collaboration with Global and local stakeholders.

Analytics, insights & performance management

• Own the web measurement framework and KPI model across platforms and campaigns; ensure consistent tracking and reporting.
• Lead performance reviews with stakeholders, turning analytics into actionable recommendations and optimization plans.

Search Engine Optimization

• Define and drive SEO strategy and best practices across the region, partnering with content owners and technical teams to improve visibility and performance.
• Leverage the right tools and ensure proper utilization to drive better traffic to our websites.

Digital marketing automation

• Support the regional email automation operating model: intake, prioritization, QA standards, naming conventions, folder structure, templates, approval workflow, and release calendar.
• Partner with key stakeholders to translate campaign objectives into automation journeys (emails, nurture, event programs, forms/landing pages where applicable) and define measurement plans.
• Ensure data, tracking, and attribution readiness in collaboration with analytics/web owners (UTMs, tracking requirements, conversion events, reporting alignment).
• Lead performance reviews: pipeline/lead indicators (as applicable), engagement metrics, database health basics, and campaign ROI reporting turning results into optimization actions.
• Drive enablement: train stakeholders and team members on automation tools and best practices and ensure compliant usage aligned with brand and risk requirements.

Digital tools & capability building

• Own the regional use and optimization of digital experience tools (e.g. Adobe Experience Manager, Adobe Marketo, Customer Journey Analytics/Adobe Analytics, Crownpeak, Search Console, Workfront, Infogram, tracking tools, etc.).
• Provide training and enablement to stakeholders and team members; mentor associates and ensure high-quality delivery.

Stakeholder management

• Act as the senior point of contact for digital experience across the firm; manage expectations, prioritize demand, and communicate timelines and trade-offs clearly.

Leadership Capabilities:

• Builds own understanding of our purpose and values; explores opportunities for impact.
• Demonstrates strong commitment to personal learning and development; acts as a brand ambassador to help attract top talent.
• Understands expectations and demonstrates personal accountability for keeping performance on track.
• Actively focuses on developing effective communication and relationship-building skills.
• Understands how their daily work contributes to the priorities of the team and the business.

Desired Candidate Profile

• Strong experience (7-9 years) across website/CMS management, UX, SEO, analytics, and digital performance optimization.
• Proven ability to lead multi-stakeholder programs, governance, and training.
• Hands-on familiarity with enterprise digital platforms (AEM/Adobe Analytics/Marketo/CJA/Search Console/Workfront; equivalents acceptable).
• Strong communication, project leadership, and data-driven decision-making skills.
• Excellent command of Arabic and English.