Job Purpose and Context: The Marketing Officer is responsible for executing marketing activities, including content creation, digital platform management, and campaign support. The role focuses on delivering high-quality marketing materials, maintaining brand consistency, and supporting marketing initiatives through creative and operational execution.

Duties and Responsibilities:

Content Creation & Creative Execution

• Design marketing materials (brochures, ads, presentations, data sheets).
• Develop digital content (posts, reels, newsletters, visuals).
• Ensure consistency with brand identity and quality standards.

Digital Platform Management

• Manage company social media accounts.
• Publish content and maintain active presence
• Monitor engagement and performance metrics.
• Support website updates and content management.

Field Content & Visual Coverage

• Capture photos and videos from operations (factory, warehouse, events).
• Produce real-time content supporting campaigns and branding.
• Ensure content reflects actual operations and brand credibility.

Campaign Execution Support

• Support execution of marketing campaigns.
• Assist in preparing campaign materials and assets.
• Coordinate with internal teams for campaign rollout.

Sales & Business Support

• Support sales with marketing materials and presentations.
• Assist in preparing proposals, product kits, and client-facing content.
• Ensure marketing output supports customer engagement.
• Track content performance and engagement metrics.
• Assist in reporting campaign performance.
• Provide insights for content and campaign improvement.

Work Discipline & Coordination

• Ensure tasks are completed within timelines.
• Maintain organization of files, content, and materials.
• Coordinate effectively with marketing and internal teams.

Desired Candidate Profile