Who are we looking for?
We are seeking a skilled Marketing Specialist to join the team. He/ She will be responsible to assist in planning and executing marketing projects to increase brand awareness, generate leads, and enhance customer engagement. This role requires a combination of strategic planning, marketing acumen, and hands-on execution.
What will you do?
Copywriting & Content Creation
- Write clear, engaging, and persuasive copy for social media, website, print, email campaigns, and video scripts
- Develop creative concepts and storytelling that reflect the brand’s tone, vision, and values
- Create high-impact headlines, taglines, CTAs, and brand messages for campaigns and marketing materials
- Produce long-form content such as articles, blogs, newsletters, press releases, and case studies
- Adapt writing style to different platforms and audiences while maintaining consistency in brand voice
- Proofread and edit content to ensure accuracy, tone, and alignment with brand standards
- Collaborate with creative teams to develop integrated creative assets
- Research industry trends and competitor messaging to inform content strategy and positioning.
Marketing & Campaign Execution
- Support the planning and implementation of digital and traditional marketing campaigns
- Assist in developing and executing comprehensive marketing strategies aligned with company goals
- Brainstorm and develop ideas for creative marketing campaign & monthly content calendars and ensure timely posting across platforms
- Optimize content for SEO and SEM to increase website traffic and online visibility
- Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions
- Coordinate with internal departments on campaigns, events, and partnerships
- Assist in managing email marketing tools (Mailchimp) and audience segmentation
- Ensure all marketing communications comply with brand guidelines
What do we expect of you?
- BA, in Business Marketing or similar
- 4+ years of experience in a similar position, with proven expertise in digital marketing
- Familiarity in creating content, blog posts / articles, & website content
- Good experience with marketing tools such as Meta, Mailchimp, and LinkedIn Ads
- Applied knowledge of SEO, experience with SEO tools such as (SEMrush or Ahrefs) and SEO-driven content calendars
- Proven ability to conduct thorough market and competitor research to support strategic decision-making
- Strong understanding of social media, SEO, SEM, and digital advertising strategies
- Excellent communication, organizational, and creative thinking skills
- Ability to work both independently and collaboratively within a team
- Excellent command of English and Arabic. French is a plus
- Previous experience in marketing agencies is a plus
What do we have to offer?
You are guaranteed an exciting position in a dynamic, growing, and fast-paced environment.
Our desire is to see each employee achieve his/her highest potential. We will do our best to provide the opportunity and offer training, education, and guidance whenever possible.
We commit to providing a supportive, collaborative, and healthy working environment based on fairness and honesty with our employees.
We provide a fair, equitable, and competitive package in relation to responsibility and performance