Job Description
Roles & Responsibilities
We are seeking a creative and data-driven Social Media & Branding marketing professional to elevate our university s digital presence. You will lead the development of our institutional brand voice, craft engaging campaigns and manage official channels to attract prospective students, engage alumni, and celebrate campus life.
It is a remote job based in Lebanon for a Swiss higher education institution.
Responsibilities include the following:
- Branding, content creation, Social media advertisement and management, campaign execution, analytics and reporting.
Desired Candidate Profile
- Certification in Marketing, Communications, Public Relations, or a related field.
- Experience: social media management and brand strategy, preferably in higher education or a large, complex organization.
- Skills: Proficiency in social media scheduling tools, graphic design software (e.g., Canva, Adobe Creative Cloud), and paid social media advertising (Meta Business Suite, Google Ads).
- Attributes: Exceptional storytelling ability, crisis management skills and a keen eye for visual aesthetics.