Job Description

Roles & Responsibilities

You will create and manage monthly social media content calendars aligned with the brand s objectives and tone of voice. You will produce engaging content, including reels, stories, photos, videos, and graphics, for all social media platforms. You will write compelling captions and ensure content is consistent with the brand identity. You will implement social media strategies to grow online communities and increase engagement across all platforms. You will monitor social media performance, analyze key metrics, and prepare monthly performance reports with recommendations for improvement. You will stay up to date with digital trends, social media best practices, and emerging content formats to keep the brand relevant. You will coordinate with the Customer Service team to manage online reviews and maintain positive customer engagement. You will collaborate with internal teams to update website and mobile app content as needed. You will organize and execute content creation sessions and photoshoots in coordination with the creative team. You will conduct market research and provide insights to support marketing campaigns, promotional activities, and local store marketing initiatives.