The Commercial Manager is responsible for developing and implementing commercial strategies that drive sales growth, increase market share, and maximize profitability. The role oversees sales, pricing, customer relationships, business development, trade marketing coordination, and commercial performance while ensuring alignment with the company's strategic objectives.

Develop and implement the company's commercial strategy to achieve revenue and profitability targets.

Identify new business opportunities, market trends, and growth areas.

Analyze market conditions, competitors, and customer needs to maintain a competitive advantage.

Develop annual commercial plans and budgets.

Lead and monitor the sales team to achieve monthly and annual sales targets.

Set KPIs and monitor sales performance across all channels.

Review sales forecasts and implement corrective actions when required.

Ensure proper territory coverage and customer development.

Identify and secure new customers, distributors, and strategic partnerships.

Expand the company's customer base and market presence.

Negotiate commercial agreements and contracts with key accounts.

Develop pricing strategies that maximize profitability while remaining competitive.

Review product margins and profitability.

Monitor promotions and discounts to ensure financial effectiveness.

Maintain strong relationships with key customers.

Resolve major customer issues and ensure high levels of customer satisfaction.

Conduct regular business reviews with strategic clients.

Analyze sales performance, customer profitability, and market trends.

Prepare commercial reports and recommendations for senior management.

Monitor sales by product category, region, and customer.

Work closely with Purchasing, Supply Chain, Production, Finance, Marketing, and Operations.

Coordinate product launches and promotional activities.

Ensure product availability based on sales forecasts.

Lead, coach, and develop the commercial team.

Conduct performance evaluations and training.

Foster a results-oriented and customer-focused culture.

Ensure compliance with company policies and commercial procedures.

Maintain ethical business practices during all negotiations and commercial activities.

Desired Candidate Profile

Key Responsibilities

Commercial Strategy

Sales Management

Business Development

Pricing & Profitability

Customer Relationship Management

Commercial Analysis

Cross-Functional Coordination

Team Leadership

Compliance

Key Performance