Qualifications

Bachelor's degree in Marketing or a related field.

3 5 years of experience in Market Research, Marketing Analytics, Business Intelligence, Product Development, or Research & Development.

Experience within the FMCG, Food & Beverage, Manufacturing, or Consumer Goods sectors is highly preferred.

Experience managing market surveys and consumer research projects.

Key Responsibilities

1. Market Research & Market Intelligence

Conduct quantitative and qualitative market research to identify customer needs, market gaps, and emerging trends.

Design and execute market surveys, questionnaires, interviews, and focus groups.

Analyze customer preferences, purchasing behavior, and satisfaction levels.

Collect, validate, and interpret market data from multiple internal and external sources.

Prepare comprehensive market research reports and executive summaries.

Monitor local, regional, and international market developments.

Develop customer segmentation analyses.

2. Competitor Analysis

Monitor competitors' products, pricing strategies, promotions, and market positioning.

Benchmark competitors' strengths, weaknesses, and competitive advantages.

Conduct SWOT analyses for competitors and new market entrants.

Track competitors' marketing campaigns and product launches.

Prepare regular competitor intelligence reports.

3. Product Research & Development (R&D)

Identify opportunities for new product development and product improvements.

Evaluate customer feedback and market demands to support product innovation.

Coordinate product testing and concept validation.

Participate in developing new product concepts from ideation through launch.

Recommend modifications to existing products based on market findings.

Assist in packaging, branding, and product positioning decisions.

Support product lifecycle management initiatives.

4. Consumer Insights

Analyze customer buying habits and decision-making factors.

Identify customer pain points and unmet needs.

Measure customer satisfaction and brand perception.

Conduct post-launch product performance evaluations.

Recommend initiatives to improve customer experience.

5. Market Surveys

Develop survey methodologies and sampling plans.

Design questionnaires aligned with research objectives.

Coordinate survey execution across various channels.

Analyze survey results using statistical methods.

Present findings and actionable recommendations to management.

6. Business Development Support

Evaluate new business opportunities and market expansion potential.

Conduct feasibility studies for new markets and products.

Support pricing strategy development through market analysis.

Identify emerging market segments and growth opportunities.

Provide commercial insights for strategic planning.

7. Data Analysis & Reporting

Analyze large datasets using statistical and analytical tools.

Prepare dashboards and KPI reports.

Develop trend analyses and forecasting models.

Present research findings to senior management.

Maintain research databases and historical market records.

8. Cross-Functional Collaboration

Work closely with Sales, Marketing, Product Development, Operations, and Finance teams.

Support marketing campaigns with market intelligence.

Participate in strategic planning meetings.

Coordinate with external research agencies when required.

Key Performance Indicators (KPIs)

Number of market studies completed

Accuracy and quality of research reports

Timeliness of research delivery

Number of customer surveys conducted

Survey response rate

Customer satisfaction research completion

Number of competitor analyses completed

New product opportunities identified

Product improvement recommendations implemented

Market share insights generated

Success rate of new product launches

Forecast accuracy

Management satisfaction with research quality

Research project completion within budget

Return on research initiatives'

Desired Candidate Profile

Bachelor's degree in Marketing or a related field.

3 5 years of experience in Market Research, Marketing Analytics, Business Intelligence, Product Development, or Research & Development.

Experience within the FMCG, Food & Beverage, Manufacturing, or Consumer Goods sectors is highly preferred.

Experience managing market surveys and consumer research projects.