Increases brand awareness, generates leads & drives sales. Develops & implements annual marketing strategies & campaigns. Manages the company's brand identity & ensures consistent messaging. Plans & oversees digital marketing, social media, email marketing & advertising campaigns. Conducts market research to identify customer needs, market trends & competitors activities. Prepares & manages the marketing budget. Coordinates with sales, operations & external agencies to support business objectives. Measures campaign performance using KPI's and analytical tools. Organizes promotional events, exhibitions & product launches. Creates & manages marketing content, including brochures, presentations & website updates. Leads, mentors & evaluates the marketing team.