Job Description

Roles & Responsibilities

Key Responsibilities

• App Launch & Digital Setup
• Lead the end-to-end launch of the mobile app:
• Define features (ordering, delivery, pickup, loyalty, etc.)
• Coordinate with developers/designers
• Test user experience before launch
• Ensure proper integration with:
• POS system
• Inventory system
• Payment gateways

Online Store Management

• Manage product listings across categories:
• Bakery (fresh items)
• Caf menu
• FMCG products
• Ensure accurate pricing, descriptions, and availability
• Keep menus updated in real time

Order & Fulfillment Operations

• Design and manage order flow:
• Online kitchen/store delivery/pickup
• Coordinate with Duty Managers and store team for execution
• Ensure fast preparation and delivery times

Digital Sales Growth

• Drive online revenue through:
• Promotions and bundles
• Upselling and cross-selling
• Seasonal campaigns
• Monitor conversion rates and customer behavior

Customer Experience (Online)

• Ensure smooth, user-friendly app experience
• Handle online customer feedback and complaints
• Improve journey from browsing checkout delivery

Marketing & Campaigns

• Work with marketing to:
• Launch digital campaigns
• Push notifications
• Discounts and loyalty programs
• Manage app visibility and user acquisition

Data & Performance Tracking

• Track KPIs such as:
• Online sales volume
• Average order value
• App downloads and active users
• Cart abandonment rate
• Use data to optimize pricing, offers, and product mix

Inventory & Product Coordination

• Align with Purchasing and Operations to:
• Ensure stock availability online
• Avoid selling out-of-stock items
• Manage substitutions or product removal when needed

Compliance & Risk Management

• Ensure legal compliance for:
• Online payments
• Data protection
• Sale of restricted items (e.g., tobacco regulations vary must be handled carefully or excluded)