The Marketing Executive will be responsible for leading and coordinating Bean Harbor s marketing activities across digital, retail and experiential channels. Working closely with the Project Lead, Art & Media Specialist, external creative agency, sales team, and operations team, the Marketing Executive will ensure that Bean Harbor s brand identity is consistently represented in a cohesive manner across all fronts while developing strategies that increase awareness, engagement, and customer conversion.

Job Duties:

• Build and manage Bean Harbor s yearly and monthly marketing calendar.
• Develop marketing strategies aligned with business goals, product launches, and market opportunities.
• Identify opportunities for brand visibility, collaborations, partnerships, and events.
• Oversee Bean Harbor s digital presence across social media platforms and online channels on a daily basis w/ reports.
• Manage coordination with the external social media agency, ensuring content quality, consistency, and alignment with brand direction.

As Bean Harbor expands into supermarkets and retail environments, the Marketing Executive will take ownership of activation planning and execution. Responsibilities include:

• Developing concepts for supermarket launches and consumer experiences.
• Coordinating activation details from concept to execution:
• Booth design & appearance
• Customer journey & experience
• Product presentation
• Staff requirements
• Sampling experiences

Support the launch of new products including:

• Whole beans
• Capsules
• Syrups
• Personal equipment

Desired Candidate Profile

• Bachelor degree in Marketing or other related field
• Minimum 3 years experience
• Strong knowledge of major social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok...) and their features.